Portfolio - AdvertorialsAdvertorials are similar to white papers and feature articles. They take a detailed look at a particular technology or trend, explain the merits of your approach to solving a common business or technical problem, and offer supporting evidence from customers, industry experts and research firms. Although these articles occupy paid space in a given publication, they must have an objective, journalistic tone to be effective. Here are a few samples: "When
Business Communication is Critical," CIO Magazine, February
2001 "The
Knowledge Imperative," CIO Magazine, March 2001 "Partnering for Success," CIO Magazine, August 2000 (4-page advertorial for Infosys) [or view pdf] |
