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A well written Case Study is an exceptional way to promote your products and services. It can stand alone as an article or brochure in its own right, and also serve as the foundation for related marketing initiatives. Customer quotes and story excerpts can be used to enhance everything from print ads to direct mail campaigns.

Baum's objective with each case study is to develop a complete business scenario that carefully explains how technology was applied to solve a particular problem.

Here are a few samples:

"Good Vibrations: Cisco deploys massive Wi-Fi network for Bonnaroo Music Festival" (Cisco Packet Magazine, Q4 2004) [pdf]

"Going the Distance: University of Hawaii Replaces Analog Video Network,"
(Cisco Packet Magazine, Q4 2002) [pdf]

"Innovative University Enrolls HP to Create Agile Learning Environment"
(A case study for Hewlett-Packard Company) [pdf]

"Mercy Hospital Cures Storage Ailments with Medical Image Grid"
(a case study for Hewlett-Packard Company) [pdf]

"Remote access technology leads the way for Guidant's mobile workforce,"
(A case study for BackWeb Corporation) [pdf]

"FedEx Tracks Customers on the Move"
(A case study for Information Builders)

"CBS News builds dynamic Web site for tracking election returns," Information Week, March 31, 1997

"NASA's Shuttle Processing Shoots for the Stars With Web-Based Reporting System"
(A case study for Information Builders)

New York City Launches Online Restaurant Inspection System”
(A case study for Information Builders)

"Vonage Uses Cisco Solutions to Deploy Unique VoIP Services"
(A case study for Cisco)

"US Internetworking Relies on Cisco Web Hosting Services" (A case study for Cisco) [pdf]

HP and Oracle deploy unbreakable computing infrastructure at Replacements, Ltd."
(a case study for HP) [pdf]

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