Portfolio - Editorials and ViewpointsEditorials and Viewpoints examine a particular trend or issue facing the industry. Baum commonly ghost-writes these articles for managers and executives. Here are a few samples: "The Unquenchable Thirst For Information," ghost written for Gerry Cohen, president and CEO of Information Builders InformationWeek Magazine, January 27, 2003 "The Balanced Scorecard: Aligning IT Implementation to Business Strategy - A Successful Case History," ghost written for Sanjay Purohit and Indranil Mukherjee at Infosys “The Green Challenge: Complying with the Impending Environmental Regulations in the Hi-Tech Industry,” ghost written for Vijay N Krishna, Sandeep Kumar and Ravikant Karra, Infosys "The
Balanced Scorecard: Aligning IT Implementation to Business Strategy
- A Successful Case History," ghost written for Sanjay Purohit
and Indranil Mukherjee at Infosys |
