Portfolio - Email BlastsEmail Blasts are a cost-effective way to introduce a new product or service, invite customers to a seminar or trade event, and follow up on leads gathered from other endeavors. Baum's role is primarily as copywriter and project manager. He works with HTML programmers to create the finished product and format it for popular email clients such as Outlook and Eudora, as well as for the Web. Here are a few samples: "Cisco Launches Sales Support Program for Equant Managed IP Telephony Solution" "Cisco and SBC to sign multi-year, multi-billion dollar alliance agreement"
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