Portfolio - Executive InterviewsExecutive Interviews are a great way to elucidate a technology, trend, partnership, or market strategy. Often published in a Q&A format, these articles are highly readable and appealing due to their conversational style, particularly when the spokesperson is a well recognized industry figure. Baum works with you to develop an appropriate set of questions. He then conducts a telephone interview with the executive, writes the piece, and incorporates other background information as necessary. Completed interviews can be published on your web site, in customer newsletters, and occasionally in the trade press. Here are a few samples: Don Swatik, vice president of the Global Solutions Group at EMC Corporation Dr. Joseph Reger, chief technology officer and head of corporate strategy at Fujitsu Siemens Computers Dan Warmenhoven, chief executive officer at Network Appliance Daryl Plummer, Gartner Inc., Information Builders Magazine, Winter 2003 Wayne Eckerson, Data Warehouse Institute, Information Builders Magazine, Fall 2001 Don Peppers, founding partner, Marketing1to1/Peppers and Rogers Group, Information Builders Magazine, Spring 2002 Charles Wang, CEO of Computer Associates, InfoWorld Magazine, June 16, 1997 Kent Lillie, CEO of Shop At Home, Profit Magazine, August 1999 Mark Rankin, Ernst & Young's global director of Electronic Commerce, Profit Magazine, August 1999 John Hnanicek, CIO of eToys, Profit Magazine, February 2000 |
