Portfolio - Product PositioningStartup Firms Baum has helped launch dozens of startup companies by assisting with corporate communications, product positioning, and marketing strategy. Examples include:
Established Companies He also helps mature companies develop brands, position products, and refine their go-to-market strategy. When Computer Associates launched Jasmine in December of 1997, he was instrumental in positioning the product as a multimedia authoring environment rather than just an object database. He developed most of the collateral and press materials for the Jasmine launch, one of the biggest in CA's history. For Information Builders, Baum regularly consults with marketing and PR executives in the New York office on strategic directions and corporate strategy. These ideas are instrumental in positioning its business intelligence and data integration software products. For Infosys Technologies, Ltd. Baum helps corporate marketing personnel articulate the views, directions and benefits of a unique offshore delivery model for IT outsourcing. Baum works closely with marketing executives at BellSouth to position their data networking products for the General Business and Enterprise markets. This involves creating sales presentations, Web content, and articulating the benefits of various service offerings, from Wireless Networking to Managed VPN. |
