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Portfolio - White Papers

White Papers take a detailed look at a particular technology or trend, explain the merits of your approach to solving a common business or technical problem, and offer supporting evidence from industry experts and research firms. Baum's role in these initiatives is to help structure, edit, write, and refine the paper in conjunction with one of your in-house experts, who supplies the basic content. White papers can sometimes be re-positioned for publication as technical articles.

Here are a few samples:

"Winning the War on Complexity" (A white paper for Oracle Corp.) [pdf]

"The Cost of a Question: Examining Total Cost of Ownership for Business Intelligence Solutions"
(A white paper for Information Builders)

"Virtual Private Networks: Your Guide to the New World Opportunity"
(A white paper for Cisco) [pdf]

"Taking Your Sales Channels to the Web" (A white paper for Comergent) [pdf]

"Configuration Express: Internet-Scale Deployment for Service Providers"
(A white paper for Cisco)

Leading the Charge to the Future of Software,” (a white paper for salesforce.com) [doc]

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